Welcome to the heart of Alma, where every detail is crafted to reflect our philosophy and commitment. The name "Alma," meaning "soul" in Italian, was carefully chosen to embody the very essence of our brand. We believe that true beauty resides in the soul and that every individual deserves to feel elegant and confident, naturally and authentically.

"Aesthetically Green"

It's our slogan, "Aesthetically Green," encapsulates two fundamental principles for our brand:

1. Aesthetic and Natural Beauty: The word "Aesthetically" underscores our commitment to creating products that not only enhance your natural beauty but do so with refined and modern style. Each piece in the Alma collection is designed to seamlessly integrate with your personal style, adding a touch of timeless aesthetic.

2. Sustainability and Environmental Respect: The word "Green" signifies our deep respect for nature and our dedication to operating sustainably. We use eco-friendly materials and responsible production practices to ensure that every Alma product is not only beautiful but also environmentally conscious. We want you to feel good not only using our products but also knowing that you are contributing to a greener future.

The Meaning of "Alma"

"Alma," meaning "soul," represents the heart and essence of our brand. We aim for our products to resonate deeply, reflecting not only your outer beauty but also your inner authenticity. Every Alma product is designed to mirror the natural elegance within each of us, celebrating the connection between inner beauty and outward aesthetics. When you use Alma, you express who you truly are with elegance and awareness.

In summary, Alma and "Aesthetically Green" are more than just a name and slogan; they embody a commitment to authentic and sustainable beauty. Join us on this journey towards an elegant and environmentally respectful lifestyle. Discover the difference of Alma, where soul and nature meet in perfect harmony.

The New Face of Alma

From Tatj's to Alma Aesthetically Green We are excited to introduce you to the new look and direction of our brand. Formerly known as "Tatj's," a perfect blend of fashion and food offering delicious gluten-free and vegan cookies alongside fashionable accessories, we have evolved to better reflect our vision and values.

Why the Change?

Over time, we realized that our commitment to an elegant and sustainable lifestyle deserved its own identity. Thus, "Alma Aesthetically Green by Tatj's" was born, a brand dedicated exclusively to lifestyle and fashion. This transition allows us to focus on what we do best: creating products that enhance your natural beauty and promote a sophisticated, environmentally conscious lifestyle.

The Connection with Tatj's

Tatj's remains the heart and soul of our journey, and the transition to Alma represents a natural evolution. Think of Tatj's as the parent brand, the root from which Alma has blossomed. Hence, you will still notice the name "Tatj's" on much of our packaging, such as jewelry pouches, gift bags, and tote bags. This detail symbolizes our unwavering connection to our origins and the continuity of our story.

 A New Path

With "Alma Aesthetically Green," we are committed to advancing our mission with even greater emphasis on sustainability and aesthetics. Each product is created to elevate your daily lifestyle, offering a touch of timeless elegance. We are proud of the journey that has brought us here and excited to share this new chapter with you.

Thank you for being part of our community. Continue to follow us on this journey towards authentic and sustainable beauty.

With Love xx

Tatjana, Alma Founder